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When We Buy...we all tend to go through the same process, which we represent as the purchase funnel.
Sometimes we go through the steps online, and sometimes we go through the steps offline. But more and more often, we go through the steps by going back and forth between online and offline.
That back and forth makes it difficult for businesses to measure the ROI of marketing efforts or to know how to get better at driving more business.
o2o builds products for publishers, retailers, media companies and small to medium businesses that connect the online and offline steps in the purchase funnel. Congruence is the platform we've built that ties it all together.
Congruence keeps users connected across multiple devices and screens. Activities, like check-ins or searches, that take place on one device are synced via congruence to the consumers other devices. The result is a seamless interactive experience that matches the consumers context and stays with them, wherever they are.
Real-Time Content Management
Congruence give merchants the power to create and push content updates, campaigns and offers across multiple digital channels in real-time. So updating consumers on promotions, new store hours and other relevant content occurs easily and seamlessly anywhere, anytime across any device with Congruence.
Ontology Driven Search
Congruence provides an ontology driven search engine which gives the platform the ability to understand what a user is looking for, explicitly and implicitly. By understanding relationships between people, places and things, we can provide more relevant search results, ads, deals and offers. Our intelligent search helps businesses connect to buying customers and customers to what they’re looking for.
Across the purchase funnel publishers, buyers and merchants interact with different systems at different stages. Whether it's an ad sever driving awareness, a payment system for completing transactions or a CRM system used for customer loyalty Congruence uses flexible API’s to make it easy to integrate with other backend systems.
A unique feature to Congruence, content pipes allow users to create custom notifications and feeds that deliver information that is of interest to them. Pipes also allow the delivery of more targeted campaigns based on a pipes content and help publishers to better understand the advertising that resonates with consumers.
Customers do more than just consume content, with Congruence they can collect it into “Buckets” or customized collections of content. Everything from Likes and custom lists, to favorites and trending items can be shared within the platform or via social networks. Shared content helps Congruence graph relationships between consumers, common areas of interest and social interaction patterns driving ever greater relevance when serving content and ads.
Congruence was designed with the philosophy that content fuels the engine of commerce. Whether it’s editorial, multi-media, ads or basic business information content needs to be portable and unconstrained by the systems that manage it. Congruence syndication means publishers and businesses have the ability to spread content to targeted channels while keeping it up to date and accurate no matter where that content is consumed.
Context Sensitive Content Delivery
The Congruence platform is capable of delivering targeted content by understanding the implicit and explicit context of the customer. Time and date, geo-location, preferences, device type, search terms even special events like holidays all play into how Congruence decides what content and marketing to display. The advantage is an unprecedented ability to deliver relevant content & advertising that maximizes opportunities for merchants to drive consumers through the purchase funnel.