Guia da Semana partners with US based o2o Interactive



Press Release – Guia da Semana partners with o2o Interactive to launch next generation local search and discovery platform in Brazil

Partnership will focus on product innovation across the consumer purchase funnel

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Dallas, TX, January 30, 2013: Guia da Semana, the largest online city guide in Brazil, has partnered with Dallas, Texas-based o2o Interactive to develop a next-generation local search & discovery platform. The partnership will focus on launching a seamless 4-screen connected experience (desktop, tablet, smartphone and Smart TV), context sensitive search and a dynamic real-time merchant interface to manage digital content and campaigns while reaching consumers anywhere, anytime. The new market offerings demonstrate Guia da Semana’s commitment to expanding new services for brands, retailers and small to medium businesses while creating a more engaging consumer experience.

Henrique Moraes, CEO of Guia da Semana said of the partnership, “o2o Interactive shared our vision of closing the online/offline loop for merchants and consumers and clearly understands how to innovate across all stages of the purchase funnel.”

With a rapidly expanding Brazilian middle-class, consumer spending is on the rise. Major events including the World Cup in 2014 and the 2016 Olympics will showcase o2o Interactive’s platform and allow Guia da Semana to provide new ways of connecting buyers and sellers. Nahid Giga, co-Founder and CEO of o2o interactive stated, “Historically, local platforms have struggled to close the loop between consumers and merchants and have focused on only one or two stages of the purchase funnel. Our partnership has created a unique opportunity to innovate across all stages of the purchase funnel in order to help merchants create and build long-term relationships with consumers.

The multi-year deal between Guia da Semana and o2o Interactive will phase in a continuous stream of new advertiser products and consumer experiences starting 2013.

About e.Bricks Digital

e.Bricks Digital is a leading Brazilian digital business development company owned by Grupo RBS, one of the largest media groups in Brazil. e.Bricks Digital invests in fast growing companies led by proven entrepreneurs and active in industries where there is significant potential for growth.

e.Bricks Digital’s portfolio includes, Latin America’s largest online wine merchant, Predicta, a digital marketing company focused on delivering customer acquisition and retention solutions, Grupo.Mobi, Brazil’s largest mobile marketing and advertising company, Guia da Semana, ObaOba, and Hagah, leaders in local entertainment portals, Lets, Brazil’s first online fast fashion brand and Hi-Midia, Brazil’s largest performance media network.


About Guia da Semana, Oba Oba and Hagah

Guia da Semana is Brazil’s leading entertainment guide with content on leisure, culture and gastronomy covering 21 cities in Brazil.

ObaOba is a leading entertainment portal, focusing on Brazil’s younger audience. The portal provides up to date information on events, bars, restaurants, movies, hospitality and shows in Brazil’s main regions.

Hagah is the largest local portal for the southern region of Brazil, with over 3.3 million unique visitors.

About o2o Interactive

o2o Interactive, LLC is a Dallas, Texas based company focused on developing innovative products and solutions that provide media companies, publishers, retailers and small to medium businesses with the technology to create, build and manage relationships with consumers across the entire purchase funnel. For more information, visit

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