5 Techniques For Creating A Culture Of Innovation & Problem Solving

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We usually try to solve problems by grinding away until it’s solved but that isn’t efficient or innovative. Here are 5 better ways to solve problems.

Customer Experience Is Your Competitive Advantage

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Customer experience is a critical aspect creating a competitive advantage in the digital age. Here are 7 things any business can do to win at customer service.

How To Win At Customer Loyalty

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Customer loyalty can be hard, but a few simple rules can put you well ahead of your competitors.

Context is Queen

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We’ve all heard the phrase “Content is King.” And I couldn’t agree more, but in the age of mobile we’ve also crowned a Queen and her name is context. So while content may reign, the Queen is still the most powerful piece on the board. In a sense, you could say the Queen frames the […]

What Do Innovative Companies Look Like?

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The word “innovation” gets thrown around a lot and is often used to describe simply doing something different, but different alone doesn’t define innovation.

Mobile Marketing Is On The Rise, But It Won’t Look Like You Think

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While mobile ad spending nearly doubled in the first half of 2012, it still comprised only 7% of total online ad spending.

Everything You Wanted To Know About Ontology But Were Afraid To Ask

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Ontologies allows us to create a virtual model of relationships and are gaining ground to deliver relevant results in an world of ever increasing information.

Guia da Semana partners with US based o2o Interactive

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Guia da Semana, the largest online city guide in Brazil, has partnered with o2o Interactive to develop and launch a next-generation local search & discovery platform

Search Vs Discovery, Delivering Relevant Content In The Age Of Mobile

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Discovery eases the ever increasing crush of information consumers deal with has by giving rise to contextual awareness when delivering content.

Mobile And The Purchase Funnel

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Mobile is accelerating the customer journey along the purchase funnel. If you’re not paying attention, here’s what you’re missing out on.