5 Techniques For Creating A Culture Of Innovation & Problem Solving


We usually try to solve problems by grinding away until it’s solved but that isn’t efficient or innovative. Here are 5 better ways to solve problems.

Customer Experience Is Your Competitive Advantage

exceptional customer experience

Customer experience is a critical aspect creating a competitive advantage in the digital age. Here are 7 things any business can do to win at customer service.

How To Win At Customer Loyalty


Customer loyalty can be hard, but a few simple rules can put you well ahead of your competitors.

Context is Queen

Chess Queen

We’ve all heard the phrase “Content is King.” And I couldn’t agree more, but in the age of mobile we’ve also crowned a Queen and her name is context. So while content may reign, the Queen is still the most powerful piece on the board. In a sense, you could say the Queen frames the […]

What Do Innovative Companies Look Like?


The word “innovation” gets thrown around a lot and is often used to describe simply doing something different, but different alone doesn’t define innovation.

Mobile Marketing Is On The Rise, But It Won’t Look Like You Think

ads on the rise

While mobile ad spending nearly doubled in the first half of 2012, it still comprised only 7% of total online ad spending.

Everything You Wanted To Know About Ontology But Were Afraid To Ask

Image Courtsey http://www.opte.org/

Ontologies allows us to create a virtual model of relationships and are gaining ground to deliver relevant results in an world of ever increasing information.

Guia da Semana partners with US based o2o Interactive


Guia da Semana, the largest online city guide in Brazil, has partnered with o2o Interactive to develop and launch a next-generation local search & discovery platform

Search Vs Discovery, Delivering Relevant Content In The Age Of Mobile

search vs discovery

Discovery eases the ever increasing crush of information consumers deal with has by giving rise to contextual awareness when delivering content.

Mobile And The Purchase Funnel


Mobile is accelerating the customer journey along the purchase funnel. If you’re not paying attention, here’s what you’re missing out on.